
Aster Guardians Global Nursing
Award 2023 announces winner
Aster Guardians Global Nursing Award 2023
Idea
The Aster Guardians Global Nursing Award was conceptualized to recognize nursing excellence. We created a platform for nurses to share their journeys of compassion and for one nurse to win $250,000 on International Nurses Day.
Campaign Launch
We executed a 3-month campaign to allow every nurse globally to share their story and be a potential finalist. The campaign resulted in 25,648 registrations from nurses across 184 countries.
25,648
registrations from
84 countries
1.6 Million
total digital reach
6,500+
PR insertions globally
The Aster Guardians Global Nursing Award 2023 reached its pinnacle with a spectacular event at the iconic Queen Elizabeth II Centre in London on May 12th, celebrated globally as International Nurses Day.